Every year, the anniversary of the September 11 attacks stirs a wave of emotions and memories of the lives lost on that fateful day. Amid the various tributes to honor this somber occasion, one advertisement stands out for its profound and heartfelt tribute: the Budweiser commercial featuring the iconic Clydesdales.
Aired only once, this memorable ad profoundly captures the essence of resilience. It begins with a stunning scene of horses galloping across a picturesque field, pulling a wagon from an old barn. The scene then transitions to a snowy countryside road, setting up a journey that feels both significant and intense.
As the Clydesdales move through the serene landscape, they captivate onlookers with their majestic presence. The transition to a bustling city scene heightens the emotional impact, with the Clydesdales crossing the Brooklyn Bridge against the backdrop of New York City's skyline.
The camera then focuses closely on one of the Clydesdales, capturing its solemn expression that mirrors the gravity of the occasion. After a moment of reflection, the ad shifts to a sweeping view of the Statue of Liberty, a symbol of freedom and strength.
As the music swells, the horses bow their heads before the Statue of Liberty, conveying a powerful message of respect and honor without words. This poignant moment reflects the strength and unity that emerged from the aftermath of September 11.
First aired on February 3, 2002, during Super Bowl XXXVI, this Budweiser ad remains etched in the memory of many Americans. It resurfaces annually, evoking deep emotions and honoring the lives lost, ensuring their legacy endures through its simple yet sincere message.
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